For business owners, social media isn’t just a way to share photos of pets or update family and friends on your activities. Social media platforms such as Facebook, Twitter, Instagram and others are quickly becoming the primary way many people connect with the products and services they want.
As a result, it’s becoming increasingly important that business owners find effective ways to optimize the content they post on their social media accounts so that it:
- Attracts the largest possible number of views
- Pushes viewers toward a specific Call to Action (such as clicking through to the business’s home page, buying a particular product, or signifying “social approval” to expand the influence and scope of the business
Preparing Websites and Blog Posts for Easier Sharing
The biggest benefit of social media is that your postings can be instantly shared – not just once but potentially hundreds of times. This is how your content can go viral, rapidly and exponentially being shared to create a global network of potential brand allies for your business.
But it all begins with making your content linkable. In other words, you need to make it easy for people to connect with your business in the first place. Here’s how to do it:
- Post updates on your social media accounts frequently
- Create blogs, white papers and eBooks about subject’s people will be genuinely interested in
- Find interesting, helpful content related to your niche and share these on your social media platforms
Next you want to make it super easy for people to share your content with their social media contacts so you can start the “snowball effect” that can lead to your content going viral. Make sure to include buttons on your pages that literally make sharing your content as easy as clicking on a button. Many of the can be found on AddThis, a plug-in that is compatible with most websites, blogging platforms, social media networks, and content management systems.
Finally, make sure you encourage people to share your content by pushing them to action through the power of suggestion.
Use Built-In Tools to Do Your Work for You
Many of the social media platforms you use every day already have free, helpful tools that can promote your postings for your. For example, YouTube, Vimeo and other streaming video services make it easy for viewers to share your videos, tag them, add comments, and otherwise encourage more people to interact with your content.
To make your content even more interactive, integrate such things as compelling images and graphics using pictures from your Flickr account or adding a slideshow using SlideShare, Slideboom or another simple, easy to use third-party site.
Widgets that Promote Interaction
The more interactive your content is, the more motivated visitors will be to return again later and share it with others. Incorporate such things as polls, contest, quizzes, games, videos and other interactive content that promote interactivity.
Make it easy for visitors to subscribe to all future content you product by including a subscription widget that instantly creates an RSS feed. You also should include individual buttons for Facebook, Twitter, BlogCatalog that let visitors add you to their social bookmarking and social networking networks.
Create Content Visitors Will Actively Want to Share
No matter how connected your blogs, social media postings, or other content is, if visitors don’t find the it compelling, entertaining, educational or at least interesting, they aren’t going to share it on their social media networks.
Your job is to post content that people will actively want to share. If you aren’t sure what that is, here is a link to help you come up with some fresh ideas.
Attract visitors to interact with your content posted on your site by announcing it on multiple platforms simultaneously, including all of your social media accounts as well as microblogging services. The wider you cast your net, the more visitors you can net. Check out this link for ideas on places where you can post your content to increase its chances of going viral.
Business owners today need to focus on connecting with new and existing customers online in order to grow the size and scope of their business.